What’s In a Name?
Contemplating a company name change? Learn from these mistakes.
5 Takes 2
We’ve always held firmly to the belief that the best ad ideas and execution require both the agency and the client working in tandem. There is simply no monopoly on good promotional concepts. This article about Subway’s wildly successful “$5 Footlong” campaign lends credence to that notion…
It’s Mourning In America
Welcome to the American Morning, version 2.0. Is is just me or were times better when we simply got up and went about our business without having to first communicate with the entire planet via Twitter or Facebook?
What The Font?
Visually speaking, websites of the future will be much more interesting.
So How Much Should I Spend On Advertising?
For anyone who has ever asked, here are some thoughts…
Here Comes The Sun
In the latest example of traditional media embracing cutting-edge technology to drive profits, a new generation of billboard may soon be sweeping the country. Lamar Outdoor is currently experimenting with solar powered displays utilizing light-reflecting digital ink. This is not your father’s billboard…
Starbucks: Twobucks?
Can Starbucks compete with Dunkin and Mickey D’s? Should they even try? Only time (and their bottom line) will tell. Looks like the coffee wars are starting to percolate…
Tony The Toker
14-time gold medalist Michael Phelps is watching his endorsement career go up in a puff of funny-smelling smoke. The Kellog Co. is just the latest sponsor to pull the plug. While I’m not one for the wacky weed, here’s my advice to the Sportsman of the Year: Become the face of marijuana legalization. Yes, you’ll have to give up your lucrative blue chip endorsements, but you’ll gain some new backers, i.e. High Times. Instead of running away in shame, you’ll develop a loyal following among a diverse set up groups including Libertarians, hippies, actors, musicians, artists, poets, professional athletes, and yes, educators, executives, physicians, and politicians. There are pot heads from all walks of life and in every profession known to man. Mr. Phelps can become their god. Hell, he may just end up as the face of WEEDIES.
Shop The Insanity
Ok, I’m no shopaholic, but this new website that portends to be “reinventing shopping for the digital generation” is a bit over the top. While I certainly understand that scantily-clad women hawking stuff no one needs is typically a recipe for success, I wonder if this concept will fly. The site was co-produced by an advertising firm in NY called Droga 5. If the results are similar to other agency-backed projects (i.e. the GEICO Cavemen TV series courtesy of the Martin Agency of Richmond), the Honey Shed Hotties will soon be returning to their day jobs at Victoria’s Secret.