Now Hear This http://blog.hbgagency.com Mon, 03 May 2010 19:51:30 +0000 http://wordpress.org/?v=2.7 en hourly 1 DVR U Kidding Me? http://blog.hbgagency.com/?p=78 http://blog.hbgagency.com/?p=78#comments Mon, 03 May 2010 19:51:30 +0000 blake http://blog.hbgagency.com/?p=78 The fears of television advertisers appear to be unfounded. Click here to read about a new study by Duke University that shows TiVo and DVR fail to impact consumer buying behavior.

]]> http://blog.hbgagency.com/?feed=rss2&p=78 What’s In a Name? http://blog.hbgagency.com/?p=75 http://blog.hbgagency.com/?p=75#comments Mon, 08 Feb 2010 21:48:49 +0000 blake http://blog.hbgagency.com/?p=75 Contemplating a company name change?  Learn from these mistakes.

]]> http://blog.hbgagency.com/?feed=rss2&p=75 5 Takes 2 http://blog.hbgagency.com/?p=72 http://blog.hbgagency.com/?p=72#comments Fri, 04 Dec 2009 14:47:30 +0000 hal http://blog.hbgagency.com/?p=72 We’ve always held firmly to the belief that the best ad ideas and execution require both the agency and the client working in tandem. There is simply no monopoly on good promotional concepts. This article about Subway’s wildly successful “$5 Footlong” campaign lends credence to that notion…

]]> http://blog.hbgagency.com/?feed=rss2&p=72 It’s Mourning In America http://blog.hbgagency.com/?p=70 http://blog.hbgagency.com/?p=70#comments Tue, 11 Aug 2009 19:15:49 +0000 lowfat http://blog.hbgagency.com/?p=70 Welcome to the American Morning, version 2.0.  Is is just me or were times better when we simply got up and went about our business without having to first communicate with the entire planet via Twitter or Facebook?

]]> http://blog.hbgagency.com/?feed=rss2&p=70 What The Font? http://blog.hbgagency.com/?p=66 http://blog.hbgagency.com/?p=66#comments Wed, 15 Jul 2009 01:21:06 +0000 lowfat http://blog.hbgagency.com/?p=66 Visually speaking, websites of the future will be much more interesting.

]]> http://blog.hbgagency.com/?feed=rss2&p=66 Million Dollar Logo http://blog.hbgagency.com/?p=62 http://blog.hbgagency.com/?p=62#comments Thu, 12 Feb 2009 15:30:36 +0000 admin http://blog.harbingeragency.com/?p=62 Q: What did it take to produce the new Pepsi logo?

A: A ton of BS.

]]> http://blog.hbgagency.com/?feed=rss2&p=62 So How Much Should I Spend On Advertising? http://blog.hbgagency.com/?p=57 http://blog.hbgagency.com/?p=57#comments Thu, 12 Feb 2009 15:17:15 +0000 admin http://blog.harbingeragency.com/?p=57 For anyone who has ever asked, here are some thoughts…

]]> http://blog.hbgagency.com/?feed=rss2&p=57 Here Comes The Sun http://blog.hbgagency.com/?p=54 http://blog.hbgagency.com/?p=54#comments Wed, 11 Feb 2009 18:32:16 +0000 admin http://blog.harbingeragency.com/?p=54 In the latest example of traditional media embracing cutting-edge technology to drive profits, a new generation of billboard may soon be sweeping the country. Lamar Outdoor is currently experimenting with solar powered displays utilizing light-reflecting digital ink. This is not your father’s billboard…

]]> http://blog.hbgagency.com/?feed=rss2&p=54 Starbucks: Twobucks? http://blog.hbgagency.com/?p=51 http://blog.hbgagency.com/?p=51#comments Tue, 10 Feb 2009 15:04:02 +0000 admin http://blog.harbingeragency.com/?p=51 Can Starbucks compete with Dunkin and Mickey D’s? Should they even try? Only time (and their bottom line) will tell. Looks like the coffee wars are starting to percolate…

]]> http://blog.hbgagency.com/?feed=rss2&p=51 Tony The Toker http://blog.hbgagency.com/?p=49 http://blog.hbgagency.com/?p=49#comments Fri, 06 Feb 2009 18:20:58 +0000 admin http://blog.harbingeragency.com/?p=49 14-time gold medalist Michael Phelps is watching his endorsement career go up in a puff of funny-smelling smoke. The Kellog Co. is just the latest sponsor to pull the plug. While I’m not one for the wacky weed, here’s my advice to the Sportsman of the Year: Become the face of marijuana legalization. Yes, you’ll have to give up your lucrative blue chip endorsements, but you’ll gain some new backers, i.e. High Times. Instead of running away in shame, you’ll develop a loyal following among a diverse set up groups including Libertarians, hippies, actors, musicians, artists, poets, professional athletes, and yes, educators, executives, physicians, and politicians. There are pot heads from all walks of life and in every profession known to man. Mr. Phelps can become their god. Hell, he may just end up as the face of WEEDIES.

]]> http://blog.hbgagency.com/?feed=rss2&p=49