Now Hear This

Ok, I’m no shopaholic, but this new website that portends to be “reinventing shopping for the digital generation” is a bit over the top. While I certainly understand that scantily-clad women hawking stuff no one needs is typically a recipe for success, I wonder if this concept will fly. The site was co-produced by an advertising firm in NY called Droga 5. If the results are similar to other agency-backed projects (i.e. the GEICO Cavemen TV series courtesy of the Martin Agency of Richmond), the Honey Shed Hotties will soon be returning to their day jobs at Victoria’s Secret.